RTBlog
Personalized ad tech provider ChoiceStream has released their August Audience Cost Calendar (with July data), which is a report that looks at segments trading programmatically, the average cost of impressions … Read the whole story
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
Epom, a global ad management company based in Ukraine, this week launched a real-time bidding (RTB) department within its IT division for online display … Read the whole story
- COMMENTARY
In my previous article, "The Problem with Programmatic," I discussed the importance of adopting universal standards across the advertising value chain, in order to … Read the whole story
COMMENTARYIn just the last four years, consumers with smartphones have become more comfortable with the various channels of mobile marketing. Getting alerts from local … Read the whole story
- COMMENTARY
If you're an online publisher, chances are you're inundated with data from a myriad of sources. You've got tons of data about your audience, … Read the whole story
