RTBlog
by Tyler Loechner, Staff Writer
Personalized ad tech provider ChoiceStream has released their August Audience Cost Calendar (with July data), which is a report that looks at segments trading programmatically, the average cost of
impressions … Read the whole story
by Gavin O'Malley
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
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by Tyler Loechner
Epom, a global ad management company based in Ukraine, this week launched a real-time bidding (RTB) department within its IT division for online display … Read the whole story
COMMENTARY
by Jonathon Shaevitz
In my previous article, "The Problem with Programmatic," I discussed the importance of adopting universal standards across the advertising value chain, in order to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In just the last four years, consumers with smartphones have become more comfortable with the various channels of mobile marketing. Getting alerts from local … Read the whole story
COMMENTARY
by Andrew Rutledge
If you're an online publisher, chances are you're inundated with data from a myriad of sources. You've got tons of data about your audience, … Read the whole story