RTBlog
by Joe Mandese
That is one of the observations Wall Street analyst Brian Wieser draws in a new report sent to investors this morning summing up the recent spate of advertising technology deals, … Read the whole story
by Joe Mandese
In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story
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by Tyler Loechner
PubMatic, a sales-side platform, has hired a new exec for the EMEA and APAC regions. The company this week announced the addition of John … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Professionals are embracing the potential of customer analytics even as they struggle to integrate the data and calculate ROI, says one study. Read the whole story