RTBlog
by Joe Mandese
I'm thinking a lot about Nasdaq today. And it's not just because programmatic media-buyer Rocket Fuel has filed to begin trading shares of stock on Wall Street's technology oriented exchange. … Read the whole story
by Joe Mandese
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, and it looks like Madison Avenue's next big IPO may even utilize some … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
In marketing, we strive to create differentiation, yet we operate in a world of clichs. I'm as guilty as everyone else in framing strategies … Read the whole story
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by Mark Walsh
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
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by Tyler Loechner
"[Company's] next generation of market-leading interactive software, which will be released later this fall, brings together social, big data, and interactive networks, addressing both … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Econsultancy has posted an article covering "the mechanisms that underpin programmatic." The article spells out the basics of programmatic without hyperbole, and writes that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"The convergence of real-time bidding and public relations is inevitable," according to aimClear founder Marty Weintraub. In an article posted today on B&T, Weintraub … Read the whole story