RTBlog
I'm thinking a lot about Nasdaq today. And it's not just because programmatic media-buyer Rocket Fuel has filed to begin trading shares of stock on Wall Street's technology oriented exchange. … Read the whole story
Programmatic media-buying technologies have begun to fuel Wall Street's public marketplace, and it looks like Madison Avenue's next big IPO may even utilize some … Read the whole story
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In marketing, we strive to create differentiation, yet we operate in a world of clichs. I'm as guilty as everyone else in framing strategies … Read the whole story
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
"[Company's] next generation of market-leading interactive software, which will be released later this fall, brings together social, big data, and interactive networks, addressing both … Read the whole story
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Econsultancy has posted an article covering "the mechanisms that underpin programmatic." The article spells out the basics of programmatic without hyperbole, and writes that … Read the whole story
- COMMENTARY
"The convergence of real-time bidding and public relations is inevitable," according to aimClear founder Marty Weintraub. In an article posted today on B&T, Weintraub … Read the whole story
