The programmatic media-buying marketplace has long been a chicken-and-egg business -- as in, which came first? Without supply of premium inventory, demand will never rise from advertisers willing to pay … Read the whole story
On the heels of last week's deal naming Adap.tv its primary automation platform for targeting and buying TV and video inventory, Interpublic this morning … Read the whole story
You'd think that Media6Degrees' (m6d) Andrew Pancer would envision a future for premium RTB centered on targeting. After all, m6d, the company for which … Read the whole story
The 2013 Inc. 500|5000, an annual list of the fastest growing private companies in the United States, has been released, and it's thick with … Read the whole story
[Company], the pioneers in predictive media buying technology, announced today that the company has launched [Application], a breakthrough application that predicts the ROI.... ... … Read the whole story
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform … Read the whole story
IMedia Connection posted an article titled: "Why Every Planner Wants To Be A Programmatic Buyer." They write that the glory days for media buyers … Read the whole story