The appearance of numerous programmatic ad tech companies on the Inc. 500|5000 list is rosy and all, but why do I feel like something is hiding behind those quintuple-digit figures? … Read the whole story
News Corp. this morning unveiled plans to launch a "global programmatic advertising exchange," which it says will enable marketers to "collectively leverage" News Corp.'s … Read the whole story
Ad networks are bracing for the loss of some of the most valuable inventory in the exchange-based media marketplace, as News Corp. takes its … Read the whole story
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
Newsrooms used to have lead times, but now a story can break in as many seconds as it takes to type 140 characters. In … Read the whole story