RTBlog
by Joe Mandese
Speaking of time machines, let me travel back to a few weeks ago when I was sitting in Rubicon Project's nice new Playa Vista digs (a.k.a. "Silicon Beach"). It should've … Read the whole story
COMMENTARY
by Chris Sukornyk
Properly harnessed, site retargeting can be a fantastic marketing tool. Our problem today is that few brands and agencies seem to be getting the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
eMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
by Tyler Loechner
Forrester released a Wave report on data management platforms (DMPs) yesterday, which gives in-depth analysis on "the seven most significant providers" -- Adobe, Aggregate … Read the whole story
by Joe Mandese
In one of the more surprising exchange-based developments, traffic lead generator LinkSmart has launched what it's calling a "marketplace" for publishers to trade links … Read the whole story