RTBlog
by Tyler Loechner, Staff Writer
Mobile and programmatic are two of the trendiest topics in the industry today, with "programmatic" even being coined as the new buzzword by Wall Street analyst Brian Wieser. So what … Read the whole story
by Tyler Loechner
Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"With more transparent buying at the URL level via real-time bidding (RTB), and a renewed interest in native advertising...it will be very hard for … Read the whole story