Mobile and programmatic are two of the trendiest topics in the industry today, with "programmatic" even being coined as the new buzzword by Wall Street analyst Brian Wieser. So what … Read the whole story
Marketing technology company [x+1] is gearing up to release a research report comparing how marketers and consumers perceive the value of certain ad types, … Read the whole story
"With more transparent buying at the URL level via real-time bidding (RTB), and a renewed interest in native advertising...it will be very hard for … Read the whole story