RTBlog
by Joe Mandese
Last week, Canada granted a patent to Invidi Technologies, giving our northern neighbors the ability to do what U.S. advertisers are also starting to do at scale: target TV ads … Read the whole story
by Joe Mandese
In an effort to win the war on bots, online ad exchange OpenX is enlisting people, and some machines too. Calling it a "dual … Read the whole story
COMMENTARY
by Tom Yu
It's hard for even the savviest of brand managers to keep up with the latest advancements in online video. Just when marketers reach a … Read the whole story
by Tyler Loechner
Mobile advertising company Sponsormob and mobile marketing company Jaduda today introduced Splicky, a mobile demand-side platform (DSP). Both companies are headquartered in Berlin, Germany, … Read the whole story
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by Tyler Loechner
"With an unmatched number of media connections, a single, universal connection point, and an open platform, [Company] [Service] offers continuous scale optimization across the … Read the whole story
by Tyler Loechner
Turn today announced the launch of its Japan operations as well as the appointment of Akito Sato as country manager. Sato will lead the … Read the whole story
by Joe Mandese
At a time when much of Madison Avenue is trying to figure out how to use computer science to make what it does better, … Read the whole story