RTBlog
Last week, Canada granted a patent to Invidi Technologies, giving our northern neighbors the ability to do what U.S. advertisers are also starting to do at scale: target TV ads … Read the whole story
In an effort to win the war on bots, online ad exchange OpenX is enlisting people, and some machines too. Calling it a "dual … Read the whole story
- COMMENTARY
It's hard for even the savviest of brand managers to keep up with the latest advancements in online video. Just when marketers reach a … Read the whole story
Mobile advertising company Sponsormob and mobile marketing company Jaduda today introduced Splicky, a mobile demand-side platform (DSP). Both companies are headquartered in Berlin, Germany, … Read the whole story
"With an unmatched number of media connections, a single, universal connection point, and an open platform, [Company] [Service] offers continuous scale optimization across the … Read the whole story
Turn today announced the launch of its Japan operations as well as the appointment of Akito Sato as country manager. Sato will lead the … Read the whole story
At a time when much of Madison Avenue is trying to figure out how to use computer science to make what it does better, … Read the whole story
