"The Million Second Quiz," NBC's new-age game show, is a little less than one million seconds away from its premier, and the show's accompanying play-along app has people already vying … Read the whole story
Cognitive Networks, which has a system that can facilitate interactive advertising, has an arrangement with LG to integrate its product into the manufacturer's smart … Read the whole story
Nielsen Online Audience Segments - TV Viewing, has begun using eXelate conneX, a cloud infrastructure service, to segment, map, and create customer audiences it … Read the whole story
Headway Digital, a global trading desk and one of the leading demand-side platforms (DSPs) in Latin America, this week announced the integration of its … Read the whole story
Advocacy group Center for Digital Democracy is calling on the Obama administration to back up its call for a privacy "bill of rights" with … Read the whole story
Mobile app marketing costs jumped 20% to $1.80 per loyal user in July from $1.50 in June, while download volume was up slightly, according … Read the whole story
If there's one thing that all media sellers love, it's upfronts. Buyers commit a year to 18 months in advance to spend large amounts … Read the whole story