RTBlog
by Joe Mandese
One of the most interesting things about the real-time media marketplace is the way it is redefining how we think about time. Unlike other so-called real-time marketplaces, like Wall Street's … Read the whole story
by Tyler Loechner
OpenX today announced the launch of its first office in Germany, located in Munich. The company has appointed Dimo Velev as regional director, DACH … Read the whole story
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by Tyler Loechner
Publicis' VivaKi today announced the launch of a new "Activation Center" for their trading desk, Audience on Demand (AOD). The activation center will be … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
The agency of the future will be based on a 100% performance model, and that will usher in a Golden Age for agencies and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Content marketing is meeting up with the massive distribution mechanisms, targeting and optimization technologies of programmatic advertising. Forget about defining "native" advertising. Now we … Read the whole story