RTBlog
by Tyler Loechner, Staff Writer
The term/position "data scientist" has become increasingly common, but it has still been unclear to me how someone becomes a data scientist, what it actually means, and what they evolved … Read the whole story
by Tyler Loechner
When it comes to mobile video ads being consumed during primetime, the tablet beats the phone. Over 25% of a day's total video ad … Read the whole story
by Laurie Sullivan
Topsy wants to become a Google predictive analytics tool, but rather than using search data to drive campaigns, the tool will use Twitter data. … Read the whole story
by Steve McClellan
WPP agencies seem to be taking the lead in appointing Chief Data Officers to their executive suites. Last month Ogilvy & Mather brought on … Read the whole story
by Tyler Loechner
Marketing technology provider Integrate is expected to this morning announce the addition of Scott Vaughan as Chief Marketing Officer, a newly created role at … Read the whole story
COMMENTARY
by Skip Brand
Mario Diez rejoined PointRoll earlier this year as CEO, after growing the New York market for the company nearly a decade ago. The man … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
This Big-Data era of marketing has created the concept of addressability, which makes data-driven marketing a reality. The Internet has been the most effective … Read the whole story