RTBlog
by Tyler Loechner, Staff Writer
In case you've been living under a rock and didn't know, the NFL season kicks off tonight with the Denver Broncos hosting the defending Super Bowl champs, the Baltimore Ravens. … Read the whole story
by Joe Mandese
In a move to create the infrastructure necessary to bring programmatic TV audience-buying to the kind of scale that has been transforming the way … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Even the best platforms demonstrate limits when it comes to identifying and addressing one target audience on one device, let alone reaching the same … Read the whole story
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by Steve Smith
One of the oldest mobile marketing solutions providers, Amobee, buys one of the youngest mobile RTB platforms -- Gradient X. Read the whole story
COMMENTARY
by Dan Sherr
Customer transactions and data available from most point of sale systems, e.g., frequent shopper programs, provide rich insight to the consumer's path to purchase. … Read the whole story
by Tyler Loechner
IHS, a research partner of IAB Europe, conducted a study commissioned by SpotXchange and concluded that the European programmatic video market will grow an … Read the whole story
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by Tyler Loechner
"'Our products provide critical situational awareness and transparency, enabling brands to quickly and easily understand how their media is truly performing, while arming trade … Read the whole story
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by Tyler Loechner
The August 2013 M&A and Investment Summary from Petsky Prunier revealed Marketing Technology as the most active segment in terms of transactions. It was … Read the whole story