RTBlog
by Joe Mandese and/or Persado
Check this out: you are about to read a story that was probably created by a machine -- a machine that can allegedly, according to its creators, write better than … Read the whole story
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by Steve McClellan
WPP Chief warns of dire economic impact of restrictive immigration policies. If it hadn't been for the UK's previously less restrictive immigration policy, Martin … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
This week, data collection giant Acxiom gave users access to the data it collects about them when they are online. To the disappointment of … Read the whole story
by Laurie Sullivan
BoostCTR secured $8 million in Series B funding from investors led by Battery Ventures, adding to the $4 million previously raised. The company also … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Programmatic buyers on desktop have many reasons to like real-time bidding (RTB); it's standardized, it's efficient and there are plenty of vendors out there … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ today posted an article titled, "Real-Time Confessions From an Analytics Executive." The article gives some do's and don'ts for buyers, vendors, and investors, … Read the whole story