RTBlog
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform meant to bring traditional TV-like measurement to "broadcast quality" online video inventory. The company seems to have cleverly jumped … Read the whole story
A group of five Czech Republic media houses today announced a joint cooperative to offer their inventory via real-time bidding (RTB) by creating a … Read the whole story
In its latest bid to rival Twitter as a source of breaking news and real-time conversations, Facebook is giving select media outlets the ability … Read the whole story
- COMMENTARY
What, specifically, will Bezos change at "The Washington Post?" What Bezos can and will do is uncover new patterns in the way we interact … Read the whole story
Mindshare named Bob Ivins as Chief Data Officer. The agency believes this appointment is a first at a media agency. Ivins will lead the … Read the whole story
