RTBlog
DataXu, a programmatic marketing company, today announced that DataXu for Guaranteed Media is now globally available. The solution brings programmatic technology to the guaranteed space -- to the 80% of … Read the whole story
Twitter on Monday confirmed that it will acquire mobile advertising exchange MoPub as it seeks to incorporate real-time bidding into its own ad platform. … Read the whole story
- COMMENTARY
As Gabe Gottlieb from Adomic pointed out a few weeks back, even the brand advertisers working in programmatic today are leveraging it for direct-response … Read the whole story
BlueKai wants to grow worldwide market share. The company has announced expansion plans into the United Kingdom, appointing Zuzanna Gierlinska to managing director, running … Read the whole story
A leading provider of security solutions that protect businesses beyond their firewalls, [Company] uses a purpose-built, worldwide proxy network to scan applications and web … Read the whole story
Trapit today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer … Read the whole story
Social media software provider Livefyre has acquired publishing services start-up Storify, the companies announced Monday afternoon. Per the deal, Livefyre plans to integrate Storify … Read the whole story
Centro hired Ryan Adams as affiliate sales director; David Karabag as affiliate program development director and promoted Michael Mahler to affiliate program director. Read the whole story
