RTBlog
by Tyler Loechner, Staff Writer
DataXu, a programmatic marketing company, today announced that DataXu for Guaranteed Media is now globally available. The solution brings programmatic technology to the guaranteed space -- to the 80%
of … Read the whole story
by Mark Walsh
Twitter on Monday confirmed that it will acquire mobile advertising exchange MoPub as it seeks to incorporate real-time bidding into its own ad platform. … Read the whole story
COMMENTARY
by Skip Brand
As Gabe Gottlieb from Adomic pointed out a few weeks back, even the brand advertisers working in programmatic today are leveraging it for direct-response … Read the whole story
by Laurie Sullivan
BlueKai wants to grow worldwide market share. The company has announced expansion plans into the United Kingdom, appointing Zuzanna Gierlinska to managing director, running … Read the whole story
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by Tyler Loechner
A leading provider of security solutions that protect businesses beyond their firewalls, [Company] uses a purpose-built, worldwide proxy network to scan applications and web … Read the whole story
by Tyler Loechner
Trapit today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer … Read the whole story
by Gavin O'Malley
Social media software provider Livefyre has acquired publishing services start-up Storify, the companies announced Monday afternoon. Per the deal, Livefyre plans to integrate Storify … Read the whole story
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by Amy Corr
Centro hired Ryan Adams as affiliate sales director; David Karabag as affiliate program development director and promoted Michael Mahler to affiliate program director. Read the whole story