RTBlog
A few weeks ago, I had the chance to speak with Forrester's Principal Analyst Joanna O'Connell about a Wave report on data management platforms (DMPs). She asserted then that "the … Read the whole story
It hasn't been an easy transition, but the Web continues to be a safer, friendlier place for advertisers to reach consumers. Ad viewability is … Read the whole story
Adblade, a content-style ad network, commissioned a study carried out by research company Toluna, which found 82% of consumers feel that online ads are … Read the whole story
- COMMENTARY
You know those rumors you keep hearing about RTB, that 85% to 95% of all ads will be bought and sold programmatically by 2018? … Read the whole story
A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called … Read the whole story
COMMENTARYPredictive analytics -- it's the latest buzzword for search engine marketers. Yet many search engine marketing companies no longer just focus on SEM. They … Read the whole story
