RTBlog
by Joe Mandese
If you want to understand how programmatic audience-buying is transforming the way television advertising is bought and sold, do not look to the litany of acronyms cluttering the advertising
technology … Read the whole story
COMMENTARY
by Katrina Conn
Many marketers are still struggling to determine how or where to get started with real-time email marketing. Here are three tactics to avoid: Read the whole story
COMMENTARY
by Catharine P. Taylor
Once again, it's time for the Social Media Insider to give out investment advice, which pretty much means you should click away from this … Read the whole story
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by Tyler Loechner
"[Company's] bespoke SSP services leverage cutting-edge, real-time bidding technologies and the [Company Platform] to help publishers maximizes the value of each impression from exchange … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"It's not just hype. Real-time bidding really is set to become huge," Search Engine Watch wrote today. The post breaks down why RTB's targeting … Read the whole story
by Steve Smith
With a 5 p.m. Tweet, Twitter finally announced its intention to make an initial public offering. Its S-1 filing is confidential -- so for … Read the whole story
by Mark Walsh
Toyota Racing is teaming up with NASCAR for a promotion that will allow fans to participate in a virtual race via Twitter in connection … Read the whole story