RTBlog
by Tyler Loechner, Staff Writer
While the majority money in programmatic trades hands here in the United States, the overseas markets have undoubtedly caught on with the trend. After interviewing Jason Barnes from News Limited, … Read the whole story
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by Joe Mandese
Ad executives, on average, plan to spend 40% of their digital advertising budgets through programmatic audience-buying platforms over the next six months, according to … Read the whole story
COMMENTARY
by Scott Jones
For all of the modern world -- and increasingly in lesser developed countries -- technology, particularly mobile access to the Internet, has removed traditional … Read the whole story
by Joe Mandese
Rocket Fuel has lived up to its name on Madison Avenue, expanding at ballistic speeds -- and now it is poised to do the … Read the whole story
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by Tyler Loechner
"'I'm very excited to be joining the company that has been at the epicenter of the mobile revolution from its inception," said [Person], [Company's] … Read the whole story
by Tyler Loechner
Netmining has released an infographic comparing Facebook Exchange (FBX) data from Q1 and Q2, 2013. According to their data, U.S. media spend on FBX … Read the whole story
by Joe Mandese
Publicis has reorganized the executive team of its VivaKi unit, naming Kurt Unkel global president of its Audience On Demand (AOD) trading desk, and … Read the whole story
by Wayne Friedman
ABC's "Dancing with the Stars" will be the first TV show to reveal viewers' real-time social data and conversations from Facebook. Linking up with … Read the whole story
by Laurie Sullivan
Bing will allow viewers of the Fox News Channel to share their opinions and reactions to news commentary online in real-time. The Bing Pulse … Read the whole story