RTBlog
by Joe Mandese
PubMatic's move to create a marketplace for publishers to partner and collaborate on their own re-aggregated audience-selling represents another surprising, yet inevitable, development in Madison
Avenue's exchange-based media marketplace. My … Read the whole story
by Joe Mandese
In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of … Read the whole story
COMMENTARY
by Skip Brand
When the news broke about NewsCorp.'s announcement that it would no longer be releasing inventory to the ad nets, commentary from the industry got … Read the whole story
by Joe Mandese
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishers are poised to start pooling their unsold audience impressions into consortia that … Read the whole story
COMMENTARY
by Assaf Henkin, Op-Ed Contributor
In football, success is often determined not by knowing where the ball is, but figuring out where the ball is going to be. With … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv this morning announced the opening of its office in Tokyo, Japan. Hisashige "Qz" Hashimoto has been hired to lead the new … Read the whole story
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by Tyler Loechner
"[Company] provides unprecedented transparency to publishers, guaranteeing insight into every transaction. Publishers can use advertiser or category blocking, and will gain actionable advertiser-level visibility … Read the whole story
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by Gavin O'Malley
Eying a slice of the U.S.'s programmatic ad boom, European display ad startup YD just raised over $6 million dollars in Series A financing. … Read the whole story
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by Tyler Loechner
Digital video ad marketplace SpotXchange is expected to today announce the launch of the SpotXchange platform for programmatic video advertising. The platform supports video … Read the whole story