RTBlog
by Tyler Loechner, Staff Writer
In a report outlining the impact of Millennial Media's MMX mobile advertising exchange, Wall Street analyst Brian Wieser warned investors to curb their enthusiasm. "Yesterday's announcement by
Millennial Media was … Read the whole story
by Joe Mandese
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
In the coming years, Chief Marketing Officers (CMOs) are projected to spend more money on IT and analytics than Chief Information Officers (CIOs). With … Read the whole story
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by Mark Walsh
Mobile ad network Millennial Media on Tuesday announced the launch of its own mobile ad exchange in partnership with real-time bidding (RTB) platform AppNexus. … Read the whole story
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by Tyler Loechner
"'By adding the industry-leading technology of [Company B] to the existing RTB exchange foundation that we have already built and acquired, the [Company A … Read the whole story
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by Tyler Loechner
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
by Joe Mandese
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-time index of programmatic advertising activity, including the overall marketplace, as well as … Read the whole story
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by Tyler Loechner
Sociomantic Labs, an ad retargeting firm, Tuesday announced Sociomantic Streaming CRM for Mobile, a solution for mobile marketers that run display campaigns via real-time … Read the whole story
by Tyler Loechner
Premium mobile ad exchange Nexage this morning announced a partnership with data management platform (DMP) BlueKai. The partnership is meant to create new uses … Read the whole story
by Mark Walsh
Flurry jumped into the RTB arena earlier this year with the launch of its own real-time exchange for in-app ads. Fashionistas and food and … Read the whole story