In a report outlining the impact of Millennial Media's MMX mobile advertising exchange, Wall Street analyst Brian Wieser warned investors to curb their enthusiasm. "Yesterday's announcement by Millennial Media was … Read the whole story
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry's … Read the whole story
In the coming years, Chief Marketing Officers (CMOs) are projected to spend more money on IT and analytics than Chief Information Officers (CIOs). With … Read the whole story
Mobile ad network Millennial Media on Tuesday announced the launch of its own mobile ad exchange in partnership with real-time bidding (RTB) platform AppNexus. … Read the whole story
"'By adding the industry-leading technology of [Company B] to the existing RTB exchange foundation that we have already built and acquired, the [Company A … Read the whole story
Erasing the line between traditional broadcast media and second-screen interactions, NBCUniversal and Lexus have partnered to today announce the "It's Your Move After Dark" … Read the whole story
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-time index of programmatic advertising activity, including the overall marketplace, as well as … Read the whole story
Sociomantic Labs, an ad retargeting firm, Tuesday announced Sociomantic Streaming CRM for Mobile, a solution for mobile marketers that run display campaigns via real-time … Read the whole story
Premium mobile ad exchange Nexage this morning announced a partnership with data management platform (DMP) BlueKai. The partnership is meant to create new uses … Read the whole story
Flurry jumped into the RTB arena earlier this year with the launch of its own real-time exchange for in-app ads. Fashionistas and food and … Read the whole story