RTBlog
by Joe Mandese
Toronto-based Casale Media has launched a new website featuring a real-time media-trading index streaming live bids and benchmarking wins by specific industries and categories. The index also features
an eye-popping … Read the whole story
by Tyler Loechner
IAB's Programmatic Publishers Task Force this morning released their first whitepaper, titled "Programmatic And Automation - The Publisher's Perspective." The purpose of the whitepaper, … Read the whole story
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by Tyler Loechner
Iponweb, a real-time technology provider, this week announced the beta launch of BidSwitch, a solution meant to solve fragmentation issues among programmatic traders. BidSwitch … Read the whole story
COMMENTARY
by James Aitken
Trading desk giant Xaxis announced recently that it is taking a multiplatform approach to programmatic display ad buying. This is a powerful signal that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitting Facebook against Twitter in the ad tech arena. He wrote, "Whilst Facebook … Read the whole story
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by Laurie Sullivan
Retargeting advertising company Criteo filed F-1 registration papers Wednesday to take the company public. At least one analyst puts the valuation between $1 billion … Read the whole story