Toronto-based Casale Media has launched a new website featuring a real-time media-trading index streaming live bids and benchmarking wins by specific industries and categories. The index also features an eye-popping … Read the whole story
IAB's Programmatic Publishers Task Force this morning released their first whitepaper, titled "Programmatic And Automation - The Publisher's Perspective." The purpose of the whitepaper, … Read the whole story
Iponweb, a real-time technology provider, this week announced the beta launch of BidSwitch, a solution meant to solve fragmentation issues among programmatic traders. BidSwitch … Read the whole story
Trading desk giant Xaxis announced recently that it is taking a multiplatform approach to programmatic display ad buying. This is a powerful signal that … Read the whole story
Dave Gwozdz, CEO of Mojiva, wrote an article in The Guardian pitting Facebook against Twitter in the ad tech arena. He wrote, "Whilst Facebook … Read the whole story
Retargeting advertising company Criteo filed F-1 registration papers Wednesday to take the company public. At least one analyst puts the valuation between $1 billion … Read the whole story