RTBlog
by Joe Mandese
Normally, Tyler Loechner and I use this blog to express our own point-of-view about real-time media and marketing technologies, or to show the viewpoints of others (via "Real-Time With..."). Today, … Read the whole story
by Joe Mandese
Exchange-based media buys continued to be one of the fastest-growing segments of buys processed by the major agency holding companies, according to the most … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On this eve of the 10th anniversary of New York's Advertising Week (stay calm and keep your mobile games handy) friends were trying to … Read the whole story
by Tyler Loechner
The Rubicon Project this morning released a report conducted with Econsultancy on programmatic advertising across the U.S., UK, France, Germany, and APAC. While much … Read the whole story
COMMENTARY
by Patrick Bonomo
With mobile as a clear medium to push marketing messages and create campaign connections, the opportunities for marketers are endless. Now the ability to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook updated a pending patent this week titled Real Time Content Searching In Social Network that the company's patent inventors initially filed in April. … Read the whole story
by Tyler Loechner
Rocket Fuel raised $116 million in its initial public offering (IPO), today announcing the availability of four million common stock shares to be traded … Read the whole story
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by Laurie Sullivan
Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story