RTBlog
Normally, Tyler Loechner and I use this blog to express our own point-of-view about real-time media and marketing technologies, or to show the viewpoints of others (via "Real-Time With..."). Today, … Read the whole story
Exchange-based media buys continued to be one of the fastest-growing segments of buys processed by the major agency holding companies, according to the most … Read the whole story
- COMMENTARY
On this eve of the 10th anniversary of New York's Advertising Week (stay calm and keep your mobile games handy) friends were trying to … Read the whole story
The Rubicon Project this morning released a report conducted with Econsultancy on programmatic advertising across the U.S., UK, France, Germany, and APAC. While much … Read the whole story
- COMMENTARY
With mobile as a clear medium to push marketing messages and create campaign connections, the opportunities for marketers are endless. Now the ability to … Read the whole story
- COMMENTARY
Facebook updated a pending patent this week titled Real Time Content Searching In Social Network that the company's patent inventors initially filed in April. … Read the whole story
Rocket Fuel raised $116 million in its initial public offering (IPO), today announcing the availability of four million common stock shares to be traded … Read the whole story
Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story
