RTBlog
by Tyler Loechner, Staff Writer
What's the biggest challenge in real-time marketing? The question was posed to a panel of all stars at OMMA Global this morning: Val DiFebo, CEO of Deutsh NY; Colin Kinsella, … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story
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by Tyler Loechner
Tremor Video today launched VideoHub Connect, a demand-side platform (DSP) available through VideoHub's advertising platform, VideoHub for Advertisers. The DSP's initial video inventory supply … Read the whole story
by Mark Walsh
To help demonstrate the relationship between mobile advertising and actual sales, Millennial Media is rolling out a new set of analytics tools that attempt … Read the whole story
by Karl Greenberg
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
by Karl Greenberg
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek yesterday posted a Q&A with Bob Lord, CEO of AOL Networks. He was previously CEO of Razorfish, and the first question Adweek asked … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age today posted an article titled, "It's About Time to Get Real About Real-Time Marketing," pointing out that Oreo's Super Bowl tweet is … Read the whole story