RTBlog
by Tyler Loechner, Staff Writer
Three of the largest digital premium Web portals -- AOL, Microsoft, and Yahoo -- this morning announced an agreement to work together in adopting "programmatic premium," or "programmatic direct," as … Read the whole story
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by Tyler Loechner
Three digital advertising behemoths -- AOL, Microsoft, and Yahoo -- on Tuesday announced an agreement to create a common set of API specifications for … Read the whole story
COMMENTARY
by Skip Brand
"And brands have had little use for programmatic buying and ad tech in general since it's all been primarily geared for direct-response sellers," according … Read the whole story
by Joe Mandese
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN -- to its Magna Consortium. ESPN joins five charter big media companies -- … Read the whole story
by Karl Greenberg
"We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have … Read the whole story
COMMENTARY
by Jeanne Houweling
The digital upfront is the perfect platform for buyers. Rather than continue with publisher-specific upfronts, let's expand the event into an industry-wide upfront powered … Read the whole story
by Laurie Sullivan
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
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by Tyler Loechner
Neil Vogel, CEO of About.com, called what About.com does "old and basic," but that hasn't stopped them from being real-time. Speaking on the "What … Read the whole story