RTBlog
by Tyler Loechner, Staff Writer
Yesterday's news of Microsoft, Yahoo, and AOL coming together to create a common set of API specifications for programmatic direct sales marked what some (with some meaning people with a … Read the whole story
by Tyler Loechner
Travel is among the most invested verticals when it comes to programmatic display trading, according to new data from IgnitionOne. Travel has outperformed other … Read the whole story
COMMENTARY
by Scott Portugal
As an industry, we spend every day opining on the value of Deal ID, the nomenclature of programmatic direct versus premium programmatic, the power … Read the whole story
by Tyler Loechner
Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Detours around a dead end are common. So go ahead. Optimize your mobile search strategy, but forgetting to update information in Bing and Google … Read the whole story
by Laurie Sullivan
AARP's unexpected Twitter moment came when Jeff Daniels took home the statue for the Best Actor in a Drama Series for his lead role … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website's audience," Business2Community … Read the whole story
by Gavin O'Malley
Chute, a social photo-aggregation service, just debuted a tool for brands and publishers to contact consumers in real-time via Instagram and Twitter in order … Read the whole story
by Gavin O'Malley
Magna Consortium charter members say getting brands onboard remains difficult. There also remains a widely held fear that automation equates to lower-quality inventory. Magna's … Read the whole story
by Wendy Davis
PointRoll has promised to shed cookies it collected from Safari users in order to settle allegations that it circumvented their privacy settings, according to … Read the whole story
by Laurie Sullivan
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Bob Arnold's digital marketing story begins in Belgium. The University of Cincinnati student was on an exchange program during the dot-com boom and fell … Read the whole story