RTBlog
by Tyler Loechner, Staff Writer
I noticed something during Ad Week. You probably noticed the same thing. People still can't help but mention the "O" word -- or brand, I guess -- when the topic … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
With football season in full swing and the holidays just around the corner, I'd like to make a few predictions for the final quarter … Read the whole story
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by Tyler Loechner
European advertisers increased ad spend on online display real-time bidding (RTB) by 92% over the summer, according to Adform's latest report, "RTB Trend Report … Read the whole story
COMMENTARY
by Frank Maggio
Amazon recently announced a new family of Kindle devices, and with them, a potentially game changing enhancement called the "Mayday" button. Similar to the … Read the whole story
COMMENTARY
by Matthew Westover
Big data, small data and everything in between are the talk of marketing town these days, but many in the industry are missing the … Read the whole story
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by Richard Whitman, Columnist
Reigning champ JWT's Jam With Toast is toasted in the annual Advertising Week competition. Tonight CBS takes a crack at using the ad biz … Read the whole story
by Wayne Friedman
The broadcast TV network business isn't dead yet. A new type of broadcast networks might start up soon. AT&T is looking to start up … Read the whole story