RTBlog
by Tyler Loechner, Staff Writer
Several weeks ago, I spoke with Claudia Perlich, Media6Degrees' chief data scientist, and asked her to define "data scientist." Her definition spanned four paragraphs, but it boiled down to this: … Read the whole story
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by Tyler Loechner
IPG Mediabrands' mission to automate 50% of its media buying by 2016 via the Magna Consortium might be an ongoing challenge, but that hasn't … Read the whole story
COMMENTARY
by Greg Williams
If there's one term that comes up frequently when talking about advertising technology, it's "confusion." The promise of investment has brought an influx of … Read the whole story
by Tyler Loechner
Triton Digital, operators of the programmatic exchange for streaming audio advertising, a2x, this morning announced a partnership with Lotame, a data management platform (DMP). … Read the whole story
COMMENTARY
by David Norton
According to a recent survey as a CMO you're probably not spending enough quality time with your CIO colleague. Make time: The link between … Read the whole story
by Tyler Loechner
Centro is expected to this week announce the addition of Raju Malhotra as senior vice president of products. He will be responsible for the … Read the whole story
by Mark Walsh
Mobile advertising and analytics firm Flurry on Monday announced hiring digital advertising veteran Grady Burnett as chief operating officer. Burnett was most recently VP, … Read the whole story
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by Tyler Loechner
Programmatic direct platform Shiny Ads on Monday announced a partnership with The Media Trust to further automate the direct ad buying process on their … Read the whole story