Several weeks ago, I spoke with Claudia Perlich, Media6Degrees' chief data scientist, and asked her to define "data scientist." Her definition spanned four paragraphs, but it boiled down to this: … Read the whole story
IPG Mediabrands' mission to automate 50% of its media buying by 2016 via the Magna Consortium might be an ongoing challenge, but that hasn't … Read the whole story
If there's one term that comes up frequently when talking about advertising technology, it's "confusion." The promise of investment has brought an influx of … Read the whole story
Triton Digital, operators of the programmatic exchange for streaming audio advertising, a2x, this morning announced a partnership with Lotame, a data management platform (DMP). … Read the whole story
According to a recent survey as a CMO you're probably not spending enough quality time with your CIO colleague. Make time: The link between … Read the whole story
Centro is expected to this week announce the addition of Raju Malhotra as senior vice president of products. He will be responsible for the … Read the whole story
Mobile advertising and analytics firm Flurry on Monday announced hiring digital advertising veteran Grady Burnett as chief operating officer. Burnett was most recently VP, … Read the whole story
Programmatic direct platform Shiny Ads on Monday announced a partnership with The Media Trust to further automate the direct ad buying process on their … Read the whole story