RTBlog
...It has become even more opaque. That's the message the team at data-driven marketing analytics firm Ebiquity put out this week on the eve the Association of National Advertisers annual … Read the whole story
Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage … Read the whole story
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It's official. Ad Tech 2.0 is here. And if you needed more proof, look no further than the recent coalition of Microsoft, AOL and … Read the whole story
Digital media holding company CPXi, formerly CPX Interactive, this week acquired AdReady, a self-serve demand-side platform (DSP). AdReady will operate as an independent division … Read the whole story
"The acquisition brings [Company 1] one step closer to top global brands by combining its industry leading media buying and execution solutions with [Company … Read the whole story
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It's hard to pinpoint exactly when the term "big data" was invented, but about 18 to 24 months ago the "big data industry" started … Read the whole story
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engagement extension of a 60-second movie pre-roll ad for the car, via AOR … Read the whole story
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There's the old belief that there are only a limited number of plot lines in the world--seven is a popular number--and every story is … Read the whole story
- COMMENTARY
Advertising Age today posted an article written by Mike Proulx, director of social media at Hill Holliday. The article calls real-time marketing "nothing but … Read the whole story
- COMMENTARY
Fourth Source on Thursday posted an article exploring what Twitter's acquisition of MoPub means for agencies. Fourth Source wrote that the deal "means that … Read the whole story
