RTBlog
by Joe Mandese
...It has become even more opaque. That's the message the team at data-driven marketing analytics firm Ebiquity put out this week on the eve the Association of National Advertisers annual … Read the whole story
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by Tyler Loechner
Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage … Read the whole story
COMMENTARY
by Brad Herman
It's official. Ad Tech 2.0 is here. And if you needed more proof, look no further than the recent coalition of Microsoft, AOL and … Read the whole story
by Tyler Loechner
Digital media holding company CPXi, formerly CPX Interactive, this week acquired AdReady, a self-serve demand-side platform (DSP). AdReady will operate as an independent division … Read the whole story
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by Tyler Loechner
"The acquisition brings [Company 1] one step closer to top global brands by combining its industry leading media buying and execution solutions with [Company … Read the whole story
COMMENTARY
by Jeremy Hlavacek
It's hard to pinpoint exactly when the term "big data" was invented, but about 18 to 24 months ago the "big data industry" started … Read the whole story
by Karl Greenberg
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engagement extension of a 60-second movie pre-roll ad for the car, via AOR … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
There's the old belief that there are only a limited number of plot lines in the world--seven is a popular number--and every story is … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age today posted an article written by Mike Proulx, director of social media at Hill Holliday. The article calls real-time marketing "nothing but … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Fourth Source on Thursday posted an article exploring what Twitter's acquisition of MoPub means for agencies. Fourth Source wrote that the deal "means that … Read the whole story