RTBlog
by Tyler Loechner, Staff Writer
Programmatic direct provider isocket has a new chief in town just weeks after striking a deal to become Microsoft's programmatic direct partner of choice. Richard Jalichandra has been named the … Read the whole story
COMMENTARY
by Skip Brand
I've always been an outspoken advocate for scalable native as the best possible vehicle for real-time branding. No secret there. Native that capitalizes on … Read the whole story
by Tyler Loechner
Integrate, a marketing technology provider with its own demand-side platform, on Wednesday announced the appointment of David Tomizuka as chief financial officer, a newly … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A number of people have been asking me lately about the evolution of display media buying. The fact is that when you look at … Read the whole story
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by Tyler Loechner
"[Company's] cookie-free tracking functionality within [Company Platform] allows advertisers to match any 'ad impression', 'click' or 'page view' to a user's conversion. This is … Read the whole story
COMMENTARY
by Seraj Bharwani
If you are going to make an investment of over $4 million for a 30-second commercial during Super Bowl 2014, your justification should in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Veerle De Lombaerde, global product direct of The Exchange Lab, believes trading desks and creative agencies will start working together more closely in the … Read the whole story
by Wayne Friedman
There are more Twitter connections with TV networks -- this time with Comcast Corp. and its NBCUniversal unit. As part of a broad-reaching marketing … Read the whole story