RTBlog
by Tyler Loechner, Staff Writer
Putzing around the Internet on this slow Friday, I searched Google for "Google AdWords search vs. display advertising." (Basically, AdWords seems to be the answer to absolutely everything, and I … Read the whole story
by Mark Walsh
Mobile advertising jumped 145% to $3 billion in the first half of 2013, generating fresh buzz around the rapidly growing ad medium. There's nothing … Read the whole story
COMMENTARY
by Sarah Larcker
These days, it seems every headline decrees the power of Big Data. It's everywhere, from smart electrical grids to dead-on election predictions. Healthcare is … Read the whole story
by Gavin O'Malley
Checking off the hottest boxes in marketing today, mobile ad platform Airpush has acquired mobile native advertising and personalization technology provider Hubbl. Hubbl's personalized … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age on Friday posted an article written by Bill Wise, CEO of Mediaocean, saying that programmatic "upfronts" make "a lot" of sense for … Read the whole story
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by Mark Walsh
Startup LiquidM on Thursday announced the public launch of its white-label mobile ad management service as well as raising $5 million in venture funding. … Read the whole story
COMMENTARY
by Ryan DeShazer
This past week I was fortunate to be able to participate on a panel discussion titled "Moving Beyond Search & Retargeting: What's Missing from … Read the whole story
COMMENTARY
by Victor Wong, Op-Ed Contributor
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story