RTBlog
by Tyler Loechner, Staff Writer
The first time a MediaPost article used the acronym "RTB" (real-time bidding) was January 11, 2010. The second article - "Real-Time Bidding Is The Real Deal" - was posted on … Read the whole story
-
by Tyler Loechner
They might be generations apart, but 18-to-24-year-olds have some video viewing habits in common with the 65+ demographic. They are the only age groups … Read the whole story
-
by Tyler Loechner
The number of brands advertising across multiple digital channels has more than doubled (137%) in 2013. Brands are reportedly averaging a threefold increase in … Read the whole story
by Laurie Sullivan
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platforms, media and content. The HP Digital Marketing Hub services offered through HP … Read the whole story
COMMENTARY
by Mario Diez
We've all seen the giant billboards that say "Your Ad Here."They represent the call of the media owner, broadcasting available space for advertisers to … Read the whole story
COMMENTARY
by Sharona Sankar-King
Digital attribution has exploded, and has provided marketers with many tools to drive their business performance forward. Media agencies are uniquely positioned to get … Read the whole story
by Mark Walsh
Consolidation continues in the social-media marketing space with Brand Networks acquiring Optimal Inc. for $35 million. Both companies built their businesses around helping brands … Read the whole story
COMMENTARY
by Andrei Dunca
If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video … Read the whole story