RTBlog
The first time a MediaPost article used the acronym "RTB" (real-time bidding) was January 11, 2010. The second article - "Real-Time Bidding Is The Real Deal" - was posted on … Read the whole story
They might be generations apart, but 18-to-24-year-olds have some video viewing habits in common with the 65+ demographic. They are the only age groups … Read the whole story
The number of brands advertising across multiple digital channels has more than doubled (137%) in 2013. Brands are reportedly averaging a threefold increase in … Read the whole story
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platforms, media and content. The HP Digital Marketing Hub services offered through HP … Read the whole story
- COMMENTARY
We've all seen the giant billboards that say "Your Ad Here."They represent the call of the media owner, broadcasting available space for advertisers to … Read the whole story
- COMMENTARY
Digital attribution has exploded, and has provided marketers with many tools to drive their business performance forward. Media agencies are uniquely positioned to get … Read the whole story
Consolidation continues in the social-media marketing space with Brand Networks acquiring Optimal Inc. for $35 million. Both companies built their businesses around helping brands … Read the whole story
- COMMENTARY
If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video … Read the whole story
