RTBlog
by Tyler Loechner, Staff Writer
"It's about reaching the right person at the right time with the right message." How many times have you heard or read a variation of that quote when it comes … Read the whole story
by Tyler Loechner
Independent media trading desk Accordant Media on Thursday announced a partnership with Triton Digital. The partnership will give Accordant clients access to audio inventory … Read the whole story
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by Tyler Loechner
Rocket Fuel on Thursday announced the results of a Subaru campaign that targeted car shoppers who were not initially considering Subaru. Subaru claims to … Read the whole story
by Gavin O'Malley
For the first time, AOL has unseated Google as the top online video ad property in September. The findings are understood to be the … Read the whole story
COMMENTARY
by Seth Demsey
While the tsunami of buzz around "Programmatic Upfronts" reached new heights during the recent Advertising Week events, questions about what it really means remain. … Read the whole story
COMMENTARY
by Chris Sukornyk
We buy different things at different stages of our lives. That's obvious enough. But what's not always obvious is exactly when a consumer is … Read the whole story
COMMENTARY
by Joseph Jaffe
I think the ability to react or "proact" in real time is a worthy -- and aspirational -- goal, but it's pretty much elusive … Read the whole story