"It's about reaching the right person at the right time with the right message." How many times have you heard or read a variation of that quote when it comes … Read the whole story
Independent media trading desk Accordant Media on Thursday announced a partnership with Triton Digital. The partnership will give Accordant clients access to audio inventory … Read the whole story
Rocket Fuel on Thursday announced the results of a Subaru campaign that targeted car shoppers who were not initially considering Subaru. Subaru claims to … Read the whole story
For the first time, AOL has unseated Google as the top online video ad property in September. The findings are understood to be the … Read the whole story
While the tsunami of buzz around "Programmatic Upfronts" reached new heights during the recent Advertising Week events, questions about what it really means remain. … Read the whole story
We buy different things at different stages of our lives. That's obvious enough. But what's not always obvious is exactly when a consumer is … Read the whole story
I think the ability to react or "proact" in real time is a worthy -- and aspirational -- goal, but it's pretty much elusive … Read the whole story