RTBlog
by Joe Mandese
In what could be described as the programmatic audience-buying marketplace's Big Bang moment, a team of young Internet entrepreneurs led by Scott and John Ferber set out 15 years ago … Read the whole story
COMMENTARY
by Jason Kelly
There are many ways to understand the role and importance of transparency in the digital ad ecosystem. The term comes up in the context … Read the whole story
by Tyler Loechner
The number of advertisers competing in the exchange-based marketplace drops significantly when a negative real world event occurs. During Q2 2013, the number of … Read the whole story
COMMENTARY
by Anthony Risicato
In the digital video realm, we've been drenched in the downpour of articles on price-driven programmatic or RTB buying. It, apparently, is THE ONLY … Read the whole story
by Tyler Loechner
Last month, IgnitionOne released data that said travel advertisers are spending 90% more in programmatic display than this time last year. New data from … Read the whole story
COMMENTARY
by Eli Portnoy
Location reporting on mobile is often way off the mark, literally. Thinknear ran its own survey of ad impressions and found consistent discrepancies. Why … Read the whole story
COMMENTARY
by Andy Oakes
The advent of programmatic trading, automated processes and tech platforms adds huge time savings and efficiencies so all is well with the world. We … Read the whole story