RTBlog
by Tyler Loechner, Staff Writer
I once tried to describe the programmatic ecosystem to a non-advertiser by way of a diagram. We were at a table, so I used tableware to lay it out: forks, … Read the whole story
by Joe Mandese
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Digital video is still growing by leaps and bounds in ad spend, and will likely continue on this path for some time, thanks to … Read the whole story
by Tyler Loechner
A major disconnect exists between consumers and marketers in terms of how each perceives the value of marketing. However, even though marketers have an … Read the whole story
COMMENTARY
by Robin Simkins
I know a lot about football -- and by a lot, I mean relatively nothing at all. A lifelong fan, I've played in a … Read the whole story
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by Tyler Loechner
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
HipLogiq's new social media marketing tool allows marketers to respond directly to public expressions of desire or intent on Twitter, and then leverages that … Read the whole story
COMMENTARY
by Terry Kent
It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective. Measurement has long been a subject of … Read the whole story
by Gavin O'Malley
Continuing to reshape its management structure, About.com on Tuesday named Brian Colbert as its first Chief Revenue Officer. He will be expected to lead … Read the whole story