RTBlog
by Tyler Loechner, Staff Writer
If you look through old articles and posts about programmatic media-buying, I'm willing to bet one of the most common phrases in each of those pieces is "the future." Just … Read the whole story
by Tyler Loechner
When it comes to increasing ROI, marketers that are big on Big Data are seeing huge benefits. Of marketers that use Big Data in … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
News from Facebook just keeps on coming. Yet, for a company focused on connecting brands with consumers, you would think that Facebook could develop … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
A eulogy for premium publishers is certainly premature or even misguided, but I can't help but think one will be needed as long as … Read the whole story
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by Tyler Loechner
"[Company 1's Platform] delivers a normalization layer that enables advertisers to ingest, process and normalize billions of ad events and user segmentation data each … Read the whole story
COMMENTARY
by Jerry Jao
Talking about Big Data to consumers from the perspective of providing relevant and better experiences is wholly different from discussing it within the context … Read the whole story