RTBlog
If you look through old articles and posts about programmatic media-buying, I'm willing to bet one of the most common phrases in each of those pieces is "the future." Just … Read the whole story
When it comes to increasing ROI, marketers that are big on Big Data are seeing huge benefits. Of marketers that use Big Data in … Read the whole story
- COMMENTARY
News from Facebook just keeps on coming. Yet, for a company focused on connecting brands with consumers, you would think that Facebook could develop … Read the whole story
- COMMENTARY
A eulogy for premium publishers is certainly premature or even misguided, but I can't help but think one will be needed as long as … Read the whole story
"[Company 1's Platform] delivers a normalization layer that enables advertisers to ingest, process and normalize billions of ad events and user segmentation data each … Read the whole story
- COMMENTARY
Talking about Big Data to consumers from the perspective of providing relevant and better experiences is wholly different from discussing it within the context … Read the whole story
