RTBlog
by Tyler Loechner, Staff Writer
A panel at this morning's MediaPost Video Insider Summit explored the topics of automation and customization in video, asking if the two could coexist. Joe Mandese, MediaPost's Editor-in-Chief, was
moderating … Read the whole story
by Joe Mandese
Or maybe it's customized automation. In either case, a panel during Friday's Video Insider Summit in Montauk, Long Island, more or less agreed: It's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Netmining President Chris Hansen attended Oktoberfest in Munich this year, and the company subsequently put together a small, lighthearted infographic detailing the marketing "lessons" … Read the whole story
by Gavin O'Malley
MediaCrossing -- the latest entrant into the increasingly expansive programmatic ad-buying space -- just raised $6 million in Series A equity financing. Led by … Read the whole story
COMMENTARY
by Greg Coleman
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
by Laurie Sullivan
The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Revelations about the data broker Experian's unwitting assistance to identity thieves are sparking a new wave of questions by the head of the Senate … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Say Media today posted an article in Say Daily titled, "Real-Time Marketing Doesn't Have to Be Scary." The article says that real-time marketing is … Read the whole story