RTBlog
A panel at this morning's MediaPost Video Insider Summit explored the topics of automation and customization in video, asking if the two could coexist. Joe Mandese, MediaPost's Editor-in-Chief, was moderating … Read the whole story
Or maybe it's customized automation. In either case, a panel during Friday's Video Insider Summit in Montauk, Long Island, more or less agreed: It's … Read the whole story
COMMENTARYNetmining President Chris Hansen attended Oktoberfest in Munich this year, and the company subsequently put together a small, lighthearted infographic detailing the marketing "lessons" … Read the whole story
MediaCrossing -- the latest entrant into the increasingly expansive programmatic ad-buying space -- just raised $6 million in Series A equity financing. Led by … Read the whole story
- COMMENTARY
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story
The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story
- COMMENTARY
Revelations about the data broker Experian's unwitting assistance to identity thieves are sparking a new wave of questions by the head of the Senate … Read the whole story
- COMMENTARY
Say Media today posted an article in Say Daily titled, "Real-Time Marketing Doesn't Have to Be Scary." The article says that real-time marketing is … Read the whole story
