The final panel at the Video Insider Summit this weekend explored the topic of programmatic video buying in 2014. To kick things off, MediaPost's Gavin O'Malley, the panel moderator, predicted … Read the whole story
As more and more brands turn to multichannel marketing, new reports are surfacing that suggest the cookie-based approach to targeting can't keep up. The … Read the whole story
The Huffington Post today posted an article written by Beet.TV's Andy Plesser. The article reads, "Many folks compare the effect of programmatic with how … Read the whole story