RTBlog
by Joe Mandese
Ever have one of those moments when it feels like time is slowing down? I had one yesterday when I asked a group of big advertisers what I thought was … Read the whole story
by Tyler Loechner
Twelvefold on Wednesday announced the launch of a self-service version of their programmatic platform, Spectrum 3.0. The company says the new Spectrum platform can … Read the whole story
COMMENTARY
by Brian Otis
As consumers demand better information and meaningful relationships with their favorite brands, it's no surprise that marketers have increased total spending on content development … Read the whole story
by Tyler Loechner
Digital video advertising providers are continuing to looks for ways to move television dollars online. One way they are trying to do that is … Read the whole story
COMMENTARY
by Ryan DeShazer
Late the other night I finished Google's new digital marketing analytics training program, Analytics Academy. It's intended to help beginners acclimate to marketing/web analytics … Read the whole story
by Tyler Loechner
More data has come out today that suggests roughly half -- or in this case 54% -- of digital ads aren't even viewable. Highlighting … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Business Insider on Wednesday posted an article commenting on a post Twitter's direct of product, Ameet Ranadive, wrote on Medium. In that post, Ranadive … Read the whole story
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by P.J. Bednarski
Trying for a leg up in the super competitive digital advertising market, Tremor Video today announced new performance-based pricing models that it says means … Read the whole story
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by Steve McClellan
The new platform, which just received $1.5 million in seed funding, curates hundreds of millions of video images uploaded daily in near real-time. The … Read the whole story