It takes 0.36 seconds for a browser to display the winning bidder's ad in an exchange-based environment starting from the time a user goes to a URL. Here is the … Read the whole story
Both native and programmatic have their benefits and both have a place in a marketing strategy. Endemic buys, those where the content is a … Read the whole story
The explosive growth in programmatic buying is driving a rapid increase in advanced targeting in video ads. The number of ads with more precise … Read the whole story
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmatic location-based video platform, on Thursday announced a partnership that will link digital-out-of-home … Read the whole story
Andrew Teman couldn't believe it when the "Dunk in the Dark" campaign became an award-winning poster child-type industry happening. He said he'd quit advertising … Read the whole story
In a world filled with Big Data, there's always more to offer. DG on Thursday announced it is bringing its Peer39 pre-bid page data … Read the whole story
I've been struggling with a dilemma. Almost a year ago, I wrote a column asking if Big Data would replace strategy. That started a … Read the whole story
Recently, most years have been dubbed the "year of mobile," but Run, a programmatic ad tech provider with a mobile-focused demand-side platform, says it … Read the whole story
At a Y&R "boot camp" in New York this week, entrepreneurs are told to be relentless, relevant and good communicators. Read the whole story
"Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story